Become the Expert You Already Are!

Have you ever wondered why certain people always seem to be in the media's spotlight? Editors and television and radio producers don't randomly call up "experts" for an on-air or in-print opinion. They call upon people who have established credentials.

Becoming a media favorite is almost a "Catch 22"--to become an expert you have to be perceived as an expert.

So, how do you do that? Simple: get--and keep--your name in front of editors and media producers. Do this in a variety of ways:

• Press releases. Newspaper editors love press releases that can be published with little or no editing. But the trick is to provide press releases that give readers take-away value. That take-away value is what establishes you as an expert. The more often you provide information readers want and editors can use, the more likely they will call upon you when they need an opinion on breaking news. Don't know how to write a good press release? Rely on Segall Enterprises to do it for you. 
• Article and books. Published authors are instant experts. Share your expertise by by-lining articles for business or trade magazines, or take the extra effort and write the book you have "inside" you. You hate to write? Not to worry. Even celebrities use ghostwriters. Linda can write under your name--and she can help you get the piece published, too.
• Blogs. Blogging is the most current way to keep your name in front of your customers as well as the media. Linda can help guide your blogging efforts and make sure they provide quality content.